Can we talk about awful slogans for a sec?
MidAmerican Energy: "Obsessively, relentlessly, at your service."
Does OBSESSIVELY not imply ABNORMAL? Is this really what my electricity company should be going for?? An energy guy could be lurking around every corner. "Can I help you now? How about now? NOW? Need help?? ((nervous twitchy smile)) BUT I WANT TO HELP YOUUUUUUUUUUUUUU. I NEEEEED TO HELP YOU. I need. I need. I need."
Terr-i-fying.
Similarly, let's talk about HyVee (a Midwest grocery store). Oh, HyVee. I love HyVee and go there all too often. But the slogan? YIKES.
"A helpful smile in every aisle."
EVERY aisle? Are you kidding me? SOMEONE IN AN APRON GRINNING MANIACALLY ON EVERY AISLE? I, for one, like to grocery shop in peace. Is that not the premise of a fantastically creepy horror movie? Could we not go for every other aisle? A helpful smile on several aisles? Also weird is that their employees totally look like missionaries...white shirts, ties, black nametags.
And finally, remember when Minute Maid had all that "Put good in, get good out" stuff? GROSS.
